I’m Mani, Senior Product Designer.

Currently designingconsumer apps

Maniyarasi Elangovan, Senior Product Designer based in Singapore
© 2026scroll
+30% CHECKOUT CONVERSION−47% WASTED CARTS+25% ARR · $525K9,000+ BUSINESS CLIENTS−25% TIME TO PURCHASE+10% CASE POSTING456 NEW CLIENTS · 12 MONTHS−20% SUPPORT TICKETS+30% CHECKOUT CONVERSION−47% WASTED CARTS+25% ARR · $525K9,000+ BUSINESS CLIENTS−25% TIME TO PURCHASE+10% CASE POSTING456 NEW CLIENTS · 12 MONTHS−20% SUPPORT TICKETS
02 / Real Impact

Three projects. Three wins.

Where the work landed. Three measured outcomes from recent shipped work.

  • WIN · 01

    Checkout conversion

    Multi-brand redesign at FTD Companies. Rebuilt the purchase journey across four consumer brands; the lift came from fixing trust, not pixels.

  • WIN · 02

    ARR uplift

    $525K added

    Solace Ledger payment platform. Designed and shipped the system that turned a fragmented manual workflow into the company's largest revenue lever.

  • WIN · 03

    Business clients served

    B2B platform footprint at Solace. The system serves nine thousand client businesses across North America: payments, case posting, reconciliation.

02.B / Trajectory

Six years. Six roles. One orbit.

Six years. Six roles across FinTech, SaaS, and consumer e-commerce.
Meet the designer who shows up to the room today.

Tribute Technology2025 – PresentFTD Companies2023 – 2025Incedo2022 – 2023Avasoft2021 – 2022Nexub PTE Ltd2023 – 2024IxDF Singapore2024 – Present
  • Main track · primary roles
  • Parallel track · concurrent
03 / About

Designer + Product Owner.

Senior Product Designer

I build products at senior level. Six years across design craft, product ownership, and engineering execution, all in the same brief.

I turn ambiguity into clear product direction and ship with cross-functional teams at speed. Lately I’ve been prototyping with AI to push past what design tools can do alone, closing the gap between what if and ship it in hours, not weeks.

What I optimise for: how clearly something communicates, how the edge cases hold, how trust gets built.

Always in let me try this mode. Curious, building, exploring.

Read the full dossier/about · 4 min read
Subject 01 · Singapore · Senior level · Confidence 100%.
06 / The sketchbook

Made by hand.

Drawing is where the eye got trained. Every product I ship still starts the same way. The patience for the small thing, the obsession with the line that wasn’t quite right yet, the willingness to stay until it lands. Pencil before pixels.

long form. eight hours of patience.
character study, in shadow.
loose pencil, half-light.
wrinkles tell better stories.
ink only. let the line decide.
in profile, looking down.
two faces, one stare.
framed by her own hand.
TOOLS & METHODS

Tools and methods

The AI tools in active rotation. Each one shows up somewhere in the day: research, drafting, prototyping, code spikes, structured thinking.

  • ChatGPT

  • Claude

  • Notion AI

  • Gemini

  • Cursor

  • Lovable

  • Figma Make

  • Bolt

  • Perplexity

04 / How I Think

Four principles. Tools evolve.

These don’t.

PRINCIPLE · 01

Start with Why.

I don't open with wireframes. I open with questions. What problem are we actually solving? Who's struggling, and why?

Research over assumptions.
PRINCIPLE · 02

Collaborate Early.

The best work happens when designers, PMs, engineers, and QA tackle problems together. I bring people in early so we're aligned.

Vague ideas, clear direction.
PRINCIPLE · 03

Ship and Iterate.

Waiting for perfect means never shipping. Launch something solid, learn from real usage, improve. Data tells you what users actually need.

Iterations beat polish.
PRINCIPLE · 04

Stay Human.

Every project is a chance to listen more closely and build with heart. Who is this for? Who's being left out? What does this feel like?

Design that stays with people.
06 / How I Show Up

Five things you’d notice working with me.

The shape I bring to a team.

What is this thing, really?

Before I touch a screen I trace the data model. If the object underneath is wrong, no amount of UI fixes it.

  • Systems Thinker

    What is this thing, really?

    Before I touch a screen I trace the data model. If the object underneath is wrong, no amount of UI fixes it.

  • Evidence Forward

    Show me the receipts.

    I lead with research and sit with the unknowns. Strong opinions held loosely; I'd rather be right by month four than fast on day one.

  • Calm Operator

    Let's slow down to go fast.

    I keep the room warm under deadline pressure. Engineering disagreement is fine. Confusion isn't.

  • Detail Sniper

    Pixels and policies, both.

    Numerics align right. Currency stays single-glance. Tab order, focus rings, and empty states are not optional polish; they are the work.

  • Stakeholder Whisperer

    Buy-in is a design output.

    Design decisions live or die in the conversation around them. I bring engineering and product into the room before the screens exist.

05 / Testimonials

What it’s like to work with me.

In their words. Managers, peers, and founders I’ve shipped beside.

Alison YuhasVice President of ProductFTD + From You Flowers

I worked with Mani for a little over a year, partially co-managing her, and partially as her direct manager. Mani is extremely responsible, detail oriented, and holds herself to very high standards. Her skills really shine in her ability to communicate user experiences to development teams, iterate quickly on designs, and ask valuable questions.

You made it to the end. Respect.

In some other universe, we’re already friends. Why not this one?

Happiest in the rooms where product decisions touch real money and real people. If that’s the room you’re building, say hi.