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Redesigned the purchase journey across four e-commerce brands. The conversion lift came from fixing trust, not pixels.
Where the work landed. Three measured outcomes from recent shipped work.
Multi-brand redesign at FTD Companies. Rebuilt the purchase journey across four consumer brands; the lift came from fixing trust, not pixels.
Solace Ledger payment platform. Designed and shipped the system that turned a fragmented manual workflow into the company's largest revenue lever.
B2B platform footprint at Solace. The system serves nine thousand client businesses across North America: payments, case posting, reconciliation.
Six years. Six roles across FinTech, SaaS, and consumer e-commerce.
Meet the designer who shows up to the room today.
I build products at senior level. Six years across design craft, product ownership, and engineering execution, all in the same brief.
I turn ambiguity into clear product direction and ship with cross-functional teams at speed. Lately I’ve been prototyping with AI to push past what design tools can do alone, closing the gap between what if and ship it in hours, not weeks.
What I optimise for: how clearly something communicates, how the edge cases hold, how trust gets built.
Always in let me try this mode. Curious, building, exploring.
Read the full dossierDrawing is where the eye got trained. Every product I ship still starts the same way. The patience for the small thing, the obsession with the line that wasn’t quite right yet, the willingness to stay until it lands. Pencil before pixels.
The AI tools in active rotation. Each one shows up somewhere in the day: research, drafting, prototyping, code spikes, structured thinking.
These don’t.
I don't open with wireframes. I open with questions. What problem are we actually solving? Who's struggling, and why?
The best work happens when designers, PMs, engineers, and QA tackle problems together. I bring people in early so we're aligned.
Waiting for perfect means never shipping. Launch something solid, learn from real usage, improve. Data tells you what users actually need.
Every project is a chance to listen more closely and build with heart. Who is this for? Who's being left out? What does this feel like?
The shape I bring to a team.
“What is this thing, really?”
Before I touch a screen I trace the data model. If the object underneath is wrong, no amount of UI fixes it.
“What is this thing, really?”
Before I touch a screen I trace the data model. If the object underneath is wrong, no amount of UI fixes it.
“Show me the receipts.”
I lead with research and sit with the unknowns. Strong opinions held loosely; I'd rather be right by month four than fast on day one.
“Let's slow down to go fast.”
I keep the room warm under deadline pressure. Engineering disagreement is fine. Confusion isn't.
“Pixels and policies, both.”
Numerics align right. Currency stays single-glance. Tab order, focus rings, and empty states are not optional polish; they are the work.
“Buy-in is a design output.”
Design decisions live or die in the conversation around them. I bring engineering and product into the room before the screens exist.
In their words. Managers, peers, and founders I’ve shipped beside.
I worked with Mani for a little over a year, partially co-managing her, and partially as her direct manager. Mani is extremely responsible, detail oriented, and holds herself to very high standards. Her skills really shine in her ability to communicate user experiences to development teams, iterate quickly on designs, and ask valuable questions.
Happiest in the rooms where product decisions touch real money and real people. If that’s the room you’re building, say hi.