Senior Product Designer · CRO Specialist

Hi, I’m Mani.
I design what has to hold up.

Industries
  • FinTech
  • SaaS
  • E-commerce
  • Real Estate
  • Logistics
  • Pharma
hover the objects
always tilting toward warm things. light, people, work.
every novel quietly shows up in the next system I build.
the best meeting always starts at floor level.
good light fixes 80% of bad days.
i always note things. organised on paper, sharper in person.
country manager, IxDF Singapore. Leading the design community here.
every wing earned its flight.
I watch the birds fly. It reminds me that good things move forward without forcing.
first the doodle. then the design system.
research first. always. conviction comes from foundations, not guesses.
matcha at 7. the day starts when the cup is warm.
saturday shuttle. the one place I stop strategising.
02 / The pivot

I didn’t choose design.
It chose me.

Five moments. One detour that became the only path that ever made sense.

A bio major who walked into the wrong room, mentioned sketching, and left with a UX role. Six years later, the path still doesn’t look obvious from the outside.

From the inside, it’s the only one that does.

2016 – 19

Chemistry geek at SASTRA

Biotech major. A chemistry geek who didn’t think to question why.

2020

The expected offer

Pharma research. On track. It didn’t feel right.

2020

The wrong room

I went to the IT interview anyway. A bio student in a CS room.

2020

What gave me away

The interviewer asked about my hobbies. I mentioned sketching. Portraits, mostly.

2020

Recognition

The vocabulary I had, and the way I noticed things, turned out to be design instincts. That was the moment.

05 / How I Work

Four stages, one continuous loop.
Each one earns the next.

Each project moves through these four stages. Strategy aims, system structures, execution lands, scale earns the next loop. The work compounds; every iteration sharpens the one after it.

01Strategy
03 / What guides me

Five words I check the work against.

Not slogans. The five things I keep coming back to when the design has to make a call.

  • Integrity

  • Ethics

  • Respect

  • Collaboration

  • Purpose

04 / Beyond the work

What shaped me, honestly.

Design is not something I arrived at by chance. It’s a craft, one I’ve been deeply invested in learning continuously and reflecting on often.

Small design choices shape confidence and trust.

I’m naturally curious about how systems behave under real-world conditions, how people make decisions under pressure, and how the smallest details land.

Working across diverse domains gave me a balanced perspective, one that holds both business realities and human impact. I’ve learned to navigate complexity, advocate for users, and design the systems people rely on when it matters the most.

travel, when I can.
design, in flow.
dogs, the daily reset.
the city, my place to think.
You made it to the end. Respect.

In some other universe, we’re already friends. Why not this one?

Happiest in the rooms where product decisions touch real money and real people. If that’s the room you’re building, say hi.